B2C eCommerce website for automotive retail company

ROOLER is a Ukrainian company aimed at selling automotive products. From engines to braking systems, this store offers a wide array of options to solve any car problem in a fast and convenient manner. At the same time, ROOLER puts an emphasis on quick and cost-efficient shipping, which helps them attract more and more customers every day.

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"Thanks to deep industry expertise and professional approach, the SolidBrain team delivered a great eCommerce store in the fastest time possible. Being highly satisfied with our cooperation, we definitely recommend SolidBrain experts to companies looking for a reliable web development partner."

Reviews | SolidBrain

About project

Platform Web
Country Europe
Industry eCommerce
Project duration 12 months
Team size 8 members
Completed 2022

Challenges and Objectives

Nowadays, there are plenty of automotive shops in the modern Ukrainian market. Hence, this tendency is a severe challenge because staying on trend may be truly difficult, especially when it comes to such a highly competitive environment like the automotive industry. With this in mind, it is always essential to look for modernized methods to engage and convert potential customers.

Since ROOLER wanted to create a functional eCommerce solution, finding a reliable web development provider was still necessary. Luckily, our company turned out to be an excellent option to turn ROOLER's outstanding idea into reality. 

Thanks to our long-term experience in the domain, SolidBrain created a detailed development plan to provide the client with a precise project estimate. As soon as both parties signed the contract, the real magic was revealed — our proficient engineers turned the project plan into an awe-inspiring online store. 

Challenges and Objectives | SolidBrain


Coding is for sure the most interesting yet simultaneously the most complex phase of project creation. Fortunately, our experts perceive difficulties with passion and creativity, so there is no task they are scared of. Using PHP and JavaScript, we developed a feature-rich payment system. Besides, we supplemented the extensive functionality of this solution with a user-friendly UI design. Finally, the powerful combination of best-in-class development techniques and deep industry experience helped us to provide quick and convenient interaction within this online store. 

Solution | SolidBrain

Business outcome

While staying at the top of the digital competition was one of the primary client's objectives, SolidBrain managed to deliver a top-notch web platform that not only serves this purpose but also perfectly reflects the brand's identity, making it more recognizable among the target audience. More than that, we conducted an in-depth analysis of the project requirements, which allowed us to optimize the core website's features and services. Thus, we ensured the appropriate website's speed and provided ROOLER with broader functional capabilities.

Results | SolidBrain Results | SolidBrain Results | SolidBrain

The value we delivered for ROOLER:

  • We created a custom eCommerce store tailored to a unique company's requirements with regard to current automotive industry limitations and target audience preferences.
  • Our team continues to provide the client with ongoing technical maintenance and support.
  • We equipped this B2B eCommerce website with a wide variety of state-of-the-art features like a payment system, convenient product lists, etc.
  • We provided interactive and pleasing-to-eye UI/UX designs to raise customer satisfaction rates.

Technology used

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Let’s connect
Andriy Nytrebych - SolidBrain
Andriy Nytrebych Founder
Vasyl Kuzyk - SolidBrain
Mykola Dovhal CEO
Vasyl Kuzyk - SolidBrain
Vasyl Kuzyk Head of BDM
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